All You Need to Know About Designing Stationery – Guide
What are stationery designs? The business stationery design includes all observable components that strengthen and establish your company as a brand. Your business stationery includes things like papers, office supplies, writing instruments, cases, business cards, and letterheads. It demonstrates appropriate social behaviour that is of much significance today. In order to include these things into a brand’s image, bespoke graphic art is applied to them as part of stationery design. This art typically consists of a logo design, name, slogan, and visual components to make them stand out. The design, purpose, presentation, and message of a product are all important factors in stationery. The purpose of stationery as a marketing tool is something you should think about.
Benefits If You Know What Are Stationery Designs
- Versatile and multifunctional
- Easily incorporated into a daily routine – high visibility
- Reflects professionalism
- Offers quality branding and works as a marketing tool
Types of Stationery
There are numerous types of stationery designs, each with a slightly different purpose. Stationery is used in various ways for brands, from commercial and promotional items to invitations. The most common are as follows: Items with stencils. Professional graphic designers can create vibrant, graphic images on any surface by using stencils. For this purpose, paper, poster board, plastic, and even faux wood are used. Stencils are printed with a unique graphic type that allows the designer to directly paste images onto the objects. Design of buttons A graphic artist can create eye-catching graphics by creating buttons with small rounded shapes.
What Are Stationery Designs – Key Factors to Remember
Make sure to pick a graphic design aesthetic that will suit your branding needs.
Using a pre-made typeface can frequently result in cost savings, but it’s crucial to make sure it fits your branding. Typography is an intriguing element to investigate, but for the same reason, people can sometimes go overboard with it. Using creative fonts enhances the visual value of your business stationery, but legibility should always take precedence. The font should be easily readable and should complement other aspects of your design, such as the colour scheme. To create contrast when using a creative font, use pastel or non-gradient colours.
2. Color scheme
Make sure you’re utilizing the appropriate colour palette for your business, just as you wouldn’t want to use a baby pink or lavender-coloured stationery set. Human eyes are trained to first recognize colour before moving on to other aspects. Because colours have such a high visual impact, it is critical to use pleasant colours that complement the brand’s aesthetic values. It must create a sense of connection with the recipient of the stationery, such that he or she can recall your brand’s name upon seeing that specific colour.
3. Concise and Brief Content
The content on your business stationery articles must be concise and brief. It must convey your message in as few words as possible. It helps to create a first impression and first point of contact with potential customers; they should only discuss the essential contact information, with one appealing line optional. The focus should be on the contact information because that is why these articles were created in the first place.
4. Take Time while Designing
Living in a digitally advanced era, it is simple to download a pre-designed template for your business card and use it as is, but the problem is that many others can do the same. There’s a good chance your design is being used by several other business entities, including some in your industry. Business cards are considered to be a personal expression of your identity. You should spend some time deciding on the design element and language and matching it to the aesthetics of your brand to create a unique business card.
5. Proofread to Avoid Errors
Ever wondered what are stationery designs all about? While designing stationery, people overlook minor details that seriously affect the brand’s identity. Stationery is a physical, tangible asset that represents your company in the best light; if there are typos or incorrect information, it directly disconnects the bridge between you and potential clients.
Furthermore, it may irritate them, leading them to believe you are not responsible enough to maintain your own identity, let alone theirs. Apart from spelling and content accuracy, alignment and other minor design elements should be considered and placed correctly.
See also: What Is the Difference Between Editing and Proofreading?
6. Focus on Layouts
With the market’s competitive nature, standing out from the crowd is more important than ever to have a certain edge over your competition. One approach is testing with different layouts; the general perception of business cards or labels is horizontal orientation. You could try a vertical layout for a business card, though you wouldn’t be the first to use it; it could work to your advantage if you justify it with a good design. However, it is also imperative to understand that you should not take a big leap and create different shapes solely to stand out. To avoid uncertainty, stick to the basics and experiment within safe boundaries.
7. Appropriate Spacing
All business stationery has finite spacing, making it even more essential to use that available space efficiently while not overcrowding it with content. Proper spacing ensures your content’s readability, accuracy, and impact. It makes it easier for the receiver to follow a design flow and focus on relevant content.
8. Emphasize your Logo
When it comes to remembering a brand, colours and logos have the most retention in a client’s mind. It also accounts for most of the impression they form about your brand. Then how can you represent what are stationery designs to you in particular? As a result, your entire line of business stationery must highlight your logo in a suitable, subtle, yet effective manner. The placement of your logo depends on your design language; it could be dead centre, top right, or anywhere else. However, the logo is usually most visible on the top right alignment due to visual hierarchy. Keep the positioning consistent throughout your stationery collection.
9. Design Functionality
It is only natural to want to break some conventional design guidelines to create something unique. The thought that needs to be kept in mind; however, the experiment’s practicality is. Some design guidelines must be followed because the same guidelines are used when creating other products that rely on them. For example, you can’t experiment with increasing the size of your business cards to a great extent because wallets that carry them are typically designed with pockets of a specific size that all visiting cards generally adhere to. Even if your card is visually stunning and stands out from the crowd due to its larger size, it will be of little or no value if it does not fit in your client’s pocket.
10. Understanding the White Space
Whitespace is one of the design elements. Whitespace refers to the unused portions of any section of any article. This concept of leaving certain portions unused helps distinguish the various contents of any article from one another. It creates a visual hierarchy that allows the reader to follow an intentionally created flow, making it easier to deliver relevant information.
By now, one must be aware of what stationery designs are and how important they are in setting the right brand identity. However, in case of any confusion regarding what are stationery designs, you can save time by outsourcing. Get in touch with the most reliable design outsourcing agency, Arturo Back Office. Their team of professionals will ensure to think outside the box and come up with innovative and sleek designs.